The Annoyance of Being Self-Published

Arrrrgh.

So, I've gotten 4 books now published through Create Space. In general, it was a pretty painless process, though there were some color problems to which CS replied, "Sorry, we don't guarantee color."

Rrrrr.

I created an author page on Facebook. Apparently you get a prize for getting 30 likes. No problem. I have over 100 "friends" on my main account.  So, I make an appeal to them, and get 9. So, I wait. Some people don't get on very often right?  Nothing. I post it again and get up to something like 15. So, I pay Facebook to put it the notice at the top of my friends lists. And, drumroll please: After 3 weeks, I get up to 28.  One of them by me and another by a very kind gentleman who I don't even know. Just today I checked again and my beautiful niece, Becky, has brought me to 29, and I got a message from Facebook that told me my paid promotion got one response - From my mother.

Grrrr.

I grabbed a book on fiverr.com which claimed to have 5 steps to get your book to #1 on the Kindle free list. The advice seems pretty sound. The first step is to pay to have your book advertised on BookBub which is an email list that boasts a million subscribers. Awesome. So, I try to buy an ad from them.  Their answer reads like a standard form letter from an agent:

Thanks for submitting an order with BookBub. Unfortunately, the editorial team has not selected your book for a listing at this time.

In order to preserve a consistent experience for our subscribers, BookBub employs an editorial team to review all listing submissions and approve those they feel are the best fit for the daily deal email...

!@#$!@#$. The whole reason to go self-published is to avoid this crap. I can't even buy an ad?

ARRRGGHHH.

So, I collect my cool and submit another of my books.  ...And get the same answer. @#$@Q#$@!

Now, I'm going to visit about 100 free book and review sites to see what I can get from there.

Oh happy, happy, joy, joy.

 

Caution: Self Destructive Self Publishing

I just spent the weekend at the Rocky Mountain Fiction Writers Colorado Gold conference. Very interesting for an independent publisher like myself. One of the editors who attended, a man I hold in the highest respect had a couple of very interesting comments about self publishing.

We had a room of about 50 writers listening when our speaker asked, "Who here is self publishing ebooks?" I was one of two or three to raise my hand. He went on to say that it was a possibly self-destructive move and urged caution lest the wannabe author ruin/lessen their chances of being traditionally published.

When he received a manuscript that had promise, he would look up the author on Amazon. If there was a book there (self published or otherwise) that was not selling, that would be a big mark against picking up that author. In effect, by publishing a non-selling book the author had already harmed their writer's platform.

He further went on to say that the whole self-publishing phenomenon didn't concern him as a potential challenger to trad. publishing. His reasoning?

"Readers will quickly discover what publishers do for them and why the slush pile exists."

Basically, he felt that enough poorly written and edited content was being released, that the majority of readers would quickly decide to stay away from self pub. work. It was a self limiting-trend. He was not religious about it or vindictive, just matter of fact. His company has picked up some self published writers and would do so again, but that was a tiny fraction of their writer's stable.

I believe he was spot on. I've encountered a lot of poorly written and edited material on Amazon. It annoys me when it happens. Here is someone who is demonstrating a lack of concern or respect for my time as a reader--and I have every reason to give these authors the benefit of the doubt. What is your average 5 books a year reader going to think?

This is where bodies like the Alliance for Independent Authors, other writers groups, or reviewing bodies can save the day. How? With a seal of approval. That seal cannot be just handed out to anyone who can cough up the money to join. Endorsement needs to be earned. There must be standards of editing and writing in place. Without this, independent authors are at the mercy of the lowest common denominator. As usual, a few bad apples can ruin the whole barrel.

The trick is to be in another barrel.

Everyone's got one. Reviewing the Reviewers

I started this blog entry weeks ago, but let it languish while I was thinking it through and doing other things. Then my attention was pointed to this article: Reviewers for hire... and I decided the world was ready for it.

Opinions

Every person who uses the internet has a valuable commodity: their opinion. Opinions in one form or another undoubtedly account for an easy majority of all web content. People who voice their opinions inform all the rest of us. When someone throws their opinion out into the great opinion heap of the web, they add to its collective wisdom (and folly).

Everyone knows that opinions are like, well, you know what, and most of them stink. That's why people who have informed, well-thought-out opinions are like gold. When we find people who form their opinions carefully and with reason, we tend to pay attention. At their best, the opinionators give a careful analysis of the facts that informs and illuminates their audience. By listening to them, we can inform our own opinion—whether we agree with the opinionators conclusion or not. Once we find an opinionator who routinely agree with our sensibilities, we often forgo reading their reasons and just adopt their opinion. We have to.

There is way too much information out there for us form our own independent opinions on all of it, but when we are at a party, we don't want to appear to be ignorant about a subject, or say something stupid about it. It's the opinionators that save us. They do the work and we reap the rewards of impressing other people with our savvy. For example, I KNOW “Fifty Shades of Gray” is poorly written erotica that is not even a good example of it's genre, because people I trust have told me so. Have I read it? No. Do I have an opinion? YES! How cool is that?

Well informed opinions are valuable. Good ones take time to formulate and state. Well known opinionators (a.k.a Pundits, Columnists, Bloggers, and Reviewers) routinely get paid to give their opinions—and they should. Valuable services deserve compensation.

Advertisements

Then we come to advertisement. Advertiser's seek to influence and inform opinion in a shamelessly biased, easily digested, and tasty way. We know it, we expect it, and we defend against it. In newspapers, they clearly flag opinions and thoughtfully label their advertising so we know to take it with a grain or two of salt.

On the web? Not so much. It's terribly easy to disguise ads as true opinions. It's sneaky, underhanded, and just good business. It works, it makes money and as long as that is true, it is unstoppable. What's a poor opinion-eater to do? How do we protect ourselves?

We use science! We keep databases of our opinions on the opinionators. We track the opinionators and log their opinions, and then serve them up in tasty info-graphics or ridiculously simplified scoring systems. We track the opinionator's street-cred, or web-cred as the case may be.

Ideally, the thought-police will track every publicly stated opinion and action ever made by anyone and let us all know about it. Unfortunately, that is a bit unwieldy, unreasonable, and creepy to boot. Fortunately, even an extremely simplified version of this information in a limited domain would still be useful. Of course, as an author, I'm primarily interested in the opinions of readers and book reviewers, so I'll explore that market.

Reviewing the Reviewers

Amazon has made a start at ranking reviewers. You can go to Amazon reviewers and see their ranking of ten thousand reviewers. They form their ranking system simply based on how many people find their reviews helpful. As I said, its a start, but it is not all that useful. First, it only tracks Amazon reviewers (reasonably enough) and second, their ranking system is opaque and limited.

It's hard to believe, but there are highly ranked Amazon book reviewers out there who dislike fantasy. Who knew? What happens when one of them is temped/tricked/coerced into reading a fantasy book? They will read it, and then write a careful and considered review trashing the poor writing and ridiculous concepts they find therein. The book gets panned, and the author slinks off in disgrace, vowing revenge against the world. A new potential, highly imaginative super-villain is born. Tragic. Not a result anyone wants.

So, what we need to see is a standardized scoring system for each reviewer. In addition to a helpfulness rank, we want to know the total number of review's they have foisted upon the world. We want to know the average score they give. We want that broken down by genre. Then, when we see this person's review, we will know if it should carry any weight with us. We could form a grid like the one below.

Reviews of My Fantastic Fantasy

Genre: Fantasy

Sub Genre: Alligators (optional field)

What does this tell us? Everything! Guess which 2 reviewers review for money. Guess which of those give honest reviews for money. Guess which one is the writer's mother or father. Guess which one is our embittered embryonic super-villain striking back at the world. Guess which one is an orthodontist. OK, so not EVERYTHING, but who cares if a reader has straight teeth?

We can take it even further if we want. We can give more weight to a person whose opinions have been rated the most helpful, collect standard deviations and come up with a single number which allows us to rank reviewers like Amazon does, though we will expose our formulas to all. We could use number theory to detect collusion like the on-line poker sites. How cool is that?

I don't know about you, but this is what I want to see as a reader and a writer. So, get out there and do it, I'm busy writing.

Read to write good

After I finished "Ghost Story" by Jim Butcher, I put down the book and wanted to read the next one. Well, old Jim's taking his good old time on that so I decided to write a series of my own so I'd never run out of something good to read. (Yeah, Yeah) When I started writing, I thought "I've read for 40 years. I know what it takes to make a good novel." Turns out judging a story is a bit different than actually creating one. Who'd of guessed? Just like it's easy to criticize The Mona Lisa (I mean, can you say 'Dark and boring?') It's hard to actually create something even remotely close. So, after I pumped out three novels in as many months (I've been a frustrated writer for a long time now) and started shoving them into the faces of everyone slower than me that I could tackle. I got lots of feedback and discovered that most of my friends can't read. Damnedest thing. I had no idea we had so many functional illiterates in this country! Anyway, from the feedback I started to get an understanding of the strengths and weaknesses of my manuscripts and of how novel writing is really done. The most interesting thing is that the weaknesses that were pointed out were not a surprise. I knew it, even if I didn't let myself know it. The problem was, I didn't understand how to fix them. Since Jim Butcher is the reason I got off my butt and started writing, I decided to look him up on the web and see what he had to say about it. I found a blog of his that goes back to 2004. Even though it was probably out of date (I mean it was 8 years old!) I decided to read it. It made a terrible amount of sense. I even made this little flowchart out of what he said to show how a story should be put together. Being a programmer for decades, I like stuff like this. http://jimbutcher.livejournal.com/

So, just follow this diagram and you will make an exciting and fun book. If you feel like you'd like a little more detail, go read his blog. I also found out that Jim also took CLASSES in writing. That was certainly a novel thought for me. Get it? Novel.... never mind. As a point of interest, this info-dump really helped me understand the strengths and weaknesses in my stories. I went back, rewrote them and liked them better. My interest was peaked and my natural arrogance was spanked and sent to the corner, so I started backtracking some of the books and people Jim mentioned. I've found some really good ones. I'll be sharing them over the next few posts.

Step 1: Learn to write good!

One of the reasons I've chosen the self publishing route is the shear masochism involved with traditional publishing.  You have to have no pride and you've really got to like pain to do it.

Let's see, let's send a manuscript I've been working on for months or years to some agents, wait up to three months to hear from them as they judge your baby, then when you get the response, its NO. That's it, not even, "you suck, your manuscript is terrible, don't quit your day job", or "haven't you ever heard of a period?"  There is no way to glean any useful information out of it.  This is a system designed to cause nervous breakdowns and thumb sucking.

On top of that, the agents tell you how important it is that you spend lots of time preparing the submission. Make sure that it is EXACTLY the unique manner they request and PERSONALIZE it. Suck up to them: "Dear Editor, I love your work. I saw you on Oprah. I love the book blah blah blah..."  The implication is clear, if you don't jump through these hoops, you will get a simple response: NO.

There are entire websites devoted to reading the minds of agents on the off chance you will get a maybe.  Heaven forbid you should try to increase your chances by sending the result of your blood, sweat and tears to every agent in the world.


This is enough to put anyone with any pride on their high hobby horse of righteous anger.

Of course, after the string of soul destroying rejections, if you don't just give up,  you start trying to understand WHY they rejected your manuscript, even without any clues.  For me, I started consulting the sages, reading books on writing, sending my work off to friends and, as I mentioned before, even paying strangers to read it and give me their thumbs up or down.

Now, to be fair, I probably should have done this BEFORE,  Not AFTER being rejected.  This became painfully clear to me just yesterday as I was reading The First Five Chapters by Noah Lukeman.  Mr. Lukeman is an editor and he is trying to reveal what editors look for at first glance to relegate a manuscript to the rejection pile.  It's a really good book and it's pointers are not at all surprising after considering that a typical agent can get 20 manuscripts a day.

I plan on discussing the books and other oracles of writing quality later, but I wanted to share a quote from old Noah.  It perfectly summed up what I have been coming to realize in the last year.

"In order to even begin to learn how to play his instrument, it takes the guitarist weeks to build calluses on his fingertips; it takes the saxophonist months to strengthen his lip so that he might play his instrument for only a five minutes stretch; it can take the pianist years to develop dual hand and multiple finger coordination.  Why do writers assume they can just "write" with no training whatsoever-- and then expect, on their first attempt, to be published internationally? What makes them think they're so much inherently greater, need so much less training than any other artist"

Yep, that loud thunk you heard was me falling off aforementioned hobby horse.  I've learned a lot about the craft in the last year through books, editors and general feedback. I can't really hold a grudge against the agents and editors for rejecting my books.  But, it still would have been nice to hear why.

So, am I going to go back to traditional publishing?  Hell no, I'm not a masochist.

Paying for reviews

The basis for this blog is the assumption that 'Reviews are Important'.  If you don't believe that, then none of the rest of this is worth reading.

For me, I believe that premise. As an avid reader with limited time for reading, I use reviews to inform my choices of the next book to read.  I look at both positive and negative reviews and if they are well written, I can usually suss out what my experience will be with a book.

Amazon recently started removing reviews from its website that were paid for.  Apparently Amazon believes that authors who pay for reviews are paying for GOOD reviews. I can understand that kind of destroys the values of reviews and as a reader and writer both, I despise the practice.  But what's a new, unknown author to do if they want to get their name out there?

Traditional web wisdom these days says that you should network,network,network. Write blogs, write reviews, make friends on Goodreads, Twitter, Facebook, Library Thing. That seems to be good advice as far as it goes, but if you are doing all this, how do you find time to write? What if you're not good at it?

There are hundreds of good blogs and websites devoted to reviewing books.  A lot of them have good followings and decent reviews. So why not use them?

Why not indeed.  There are a lot of lists of good review sites out there.  Several months back, I went through one of these lists and sent out about a dozen emails asking if they would review my book. Out of these, the majority didn't respond, the next largest number said it wasn't the book for them and several had posted that they already had a backlog of tens to hundreds of books.

Wow. This feels an awful lot like trying to find an agent or a publisher.  It is a degrading, dehumanizing, and depressing process. You can probably add a few more 'de' words there as well. The nastiness of this process is the whole reason tens of thousands of authors are choosing to self publish in the first place.

There may be hundreds of these sites out there, providing this extremely valuable and free service out of the goodness of their hearts and their love of books, but there are tens or hundreds of thousands of authors out there. Smashwords alone has published over 138,000 books in the few years its been around! I don't have numbers for Amazon Kindle Direct, but I'm willing to bet they have published a lot more than that.

So lets say there are 1000 reviewers with blogs out there. That means to cover the need, that they each have to review several hundred books annually - just to get 1 review per book, not to mention the books that are reviewed by several reviewers.

That is not possible nor sustainable for someone reviewing books out of love. But what if you are a book lover and suddenly someone offers you a free book and say $10 to give an honest review of their book? Suddenly you can make money providing a valuable service.  This is called capitalism.

You might even be able to make a living off of it, or, if you are an aspiring full time author like me, it's an income stream that can take some of the pressure off the need to sell immediately and help defray the thousand dollars needed hire a decent editor for your book.


I've actually been on both sides of this system.  I have been paid to post reviews and I have paid for reviews.  On both sides, its been really a great deal. Here's my dark, painful, secret: if you go look at The Dryad's Kiss on Amazon you will see about a dozen reviews.  Nine of those were paid for reviews.  Can you tell which were paid for? To me, each review captures part of the truth of my story. I think someone reading through them will get a pretty good notion what the book is about and whether they would like it or not.  In my mind, that's the purpose of reviews.


There is lots more to say on the subject which I will cover in future blogs.  Meanwhile, I'd like to hear if anyone else has other opinions on the matter.

Self Publishing Websites

On this blog, I've laid out an idea for a website that would be a central place to facility publishing high quality books - or at least books people like to read. I call it Crowdsourced Publishing.

Honestly, I haven't gotten a lot of love on the idea, but there are a lot of sites out there which seem to be groping towards parts of the idea and look useful to aspiring authors and self-publishers.  I'm just creating a list here, sometime in the future, I hope to do a more in depth analysis of these sites. These are in no particular order, I just needed to get them down somewhere.  If you have a favorite site, let me know and I'll add it here.  Or, if you know of a better resource for listing this stuff, let me know and I'll post it too.

Book enthusiast sites with access to authors

1. http://www.GoodReads.com - this is THE place for book fans to congregate, segregate and evaluate books they like.
2. http://www.librarything.com - competition for GoodReads with some interesting changes in emphasis.

Author support

1. http://allianceindependentauthors.org - professional organization for independent author's. I belong to this.
2. http://www.bookCountry.com - site where authors can critique one and others writing. Small, limited, but full of potential if they improve the interface.
3. http://www.writing.com - site for people who just want to write.  Huge, a little hard to get your arms around.
4. http://www.Authonomy.com - (Harper Collins) Site to promote authors works and rank their work. They are a community writing site where everyone is enthusiastic and very responsive.
5. http://www.libboo.com  - the closest thing to a complete crowdsourced solution, but seems to be done part time bye the owners and waiting for funding.  I haven't checked in a while so this might have changed.

Publishing Sites 

1. Kindle Direct Publishing - the first site for self publishers.
2. http://www.smashwords.com - great site for easy ebook publishing - distributes your books everywhere
3. https://writinglife.kobobooks.com - new kid on the block for self publishers. Feeds Kobo.com

Money Raising Sites

1. http://www.kickstarter.com - funding for just about everything. The king of crowdsourced
2. http://www.pubslush.com - kickstarter for books. from their site: Pubslush is a global publishing platform for authors funding.to raise funds and gauge market viability for new book ideas.
3. http://www.unbound.co.uk/  - Seems like pubslush.  Kickstarter for books. from their site: Unbound puts the power of publishing in the hands of authors and readers. Authors pitch their book ideas directly to you

Review Sites

1. http://www.selfpublishingreview.com - site for paid reviews. I've used them and gotten my money's worth. Not biased.
2. http://www.thebookplex.com - paid for reviews, much cheaper than selfpublishingreview, I got 10 reviews for the price of one from SPR.  They were reasonable and not biased.
3. http://indiereader.com/ - Magazine for and about independant authors and their works

Promotion Sites - there are a large number of these, all clamoring to get some of the money desperate authors have to spend on their babies.  (very incomplete at this time)

1. www.NovelPublishing.com
2. http://buildbookbuzz.com/
3. http://www.twitter.com

Informational Sites

1. http://www.fictionfactor.com/ - online magazine for authors of fiction

Traditional Publishing Support

1. http://querytracker.net/ - awesome site for people looking for support in writing queries to agents and publishers.  Very responsive and active membership